Bannon, Carlson and... Liz Truss? Exploring the Former PM's Attempt for Make America Great Again

Britain's shortest-serving prime minister, began the first edition of her online program with a promise to reveal "the evil-doers" striving to undermine Western democracies. She stated she would lay bare how an "global web of liberal activists function to subvert the democratic process and the public's choice."

"We will examine the political movement of Donald Trump and observe how this can be replicated in Britain," the former PM stated. "Our guests will include the prominent voices of the Make America Great Again campaign."

Prior to the program's debut, there was one particularly enthusiastic supporter. "This represents the dawn of a type of political shift," said the controversial US journalist. The right-leaning Just the News will carry the ex-PM's new podcasts.

Building Connections in the Maga-Verse

British fellow travellers, including a counselor supportive of Reform, assisted in her establish the her new show. The production is competent, if basic. Truss has amassed 10,000 subscribers in her debut week and her debut garnered 67,000 views across the same period.

It is a small opening, but in partnering with John Solomon, she is being thrust into a well-developed political media sphere generating and disseminating pro-Trump narratives. Key fixations include alleged censorship by the mainstream media and a desire to dismantle a so-called administrative state – which she attributes her downfall to for the swift end of her short and troubled leadership.

"Just the News is not well-known beyond the Maga world, but it does have gravitas there, largely because of Solomon, who gives commentary on Maga platforms like Bannon's 'War Room' podcast and has even questioned the former president," said Alex Hinton, who has extensively researched the Maga movement.

A Divisive Associate

Her effort to import American conservative media to the UK has aligned her more closely to contentious individuals such as John Solomon.

He founded Just the News following scrutiny after he was accused of promoting misleading narratives about Joe Biden's anticorruption effort in Ukraine, as well as controversial stories about the former US ambassador to the region.

These allegations were repeated across the conservative press, with Solomon serving as a common interviewee on Sean Hannity's influential Fox News program. Trump himself promoted the journalist's work.

Solomon made the Ukraine claims in a number of opinion pieces for the outlet The Hill, after having been moved to a columnist role when staffers raised concerns over his articles. These reports were central in Trump's pressure for the Ukrainians to look into the Biden family in 2019. This pressure resulted in impeachment proceedings targeting Donald Trump. Senators later voted to acquit the then-president.

Not long after he exited the newspaper in late 2019, the outlet announced it was conducting a assessment of his columns concerning the Ukraine issue. It concluded the journalist had used questionable informants and said he "failed to identify key facts about primary contacts in Ukraine, specifically the fact that they had been formally accused or were the subject of inquiries."

Entering the Ecosystem

His media appearances are a sign of the political media environment Liz Truss is becoming part of. He discussed his support for her new show on a broadcast he helps run on Real America's Voice, a political media platform that is home to the pro-Trump commentator former adviser Steve Bannon and on which Tucker Carlson also is seen. The ex-PM has already spoken with the political operative on a debut installment.

In linking up with Solomon and Just the News, Truss has become a minor player in a much wider network of pro-Trump platforms that frequently share and promote one another's material.

His personal podcast and Real America's Voice show have frequently included figures such as Mike Benz, a conservative commentator whose criticism of the foreign aid agency was cited by the X owner as grounds for dismantling the foreign aid agency.

An International Strategy

Even though her awkward delivery and professional woes have been mocked within the UK, a number of stateside commentators are not discounting her efforts to rebrand as a local version of the pro-Trump media ecosystem.

"You have to take individuals such as her with seriousness, even if you may not want to interpret them word-for-word," stated a former Biden White House aide, who was employed in the Biden administration.

"It was evident how in 2024 the former president used that media network to spread his narrative. Undoubtedly that sphere exports and influences discourse internationally. It appears relatively clear to me that the environment in the Britain are similar to what permitted this alternative media ecosystem to prosper in America."

Alan Finlayson, said the internet-based conservative network was already having an impact in Britain.

"Online platforms transcends national boundaries," he stated. "There is a certain atmosphere within which stuff flows – at times appearing in harsh versions and occasionally in softer tones – but which is connected."

Hinton said the expansion of the digital conservative movement in the UK in recent times meant the "chance to have a larger effect is significant."

Cross-Atlantic Aspirations

"Both Truss and the Reform UK leader recently spoke at the Conservative Political Action Conference, where I saw they hit pro-Trump themes prior to the {king of Maga|

Daniel Andrews
Daniel Andrews

Elena is a certified nutritionist and wellness coach with over a decade of experience in holistic health and sustainable living practices.