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Users will soon have a new feature that allows them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the service revealed that it currently hosts over 1 thousand million AI videos.

Pilot Phase and Launch

This change is being tested over the next few weeks before a global release. This development comes amid a increase in content created by AI, fueled by emerging video-generation tools.

The Broader AI Trend

Studies have shown that approximately 10% of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A considerable share of this content is classified as low-quality AI content, a phrase for inferior, factory-style content that is typically nonsensical or dreamlike.

Our research shows that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the ability to adjust the amount of that, depending on their own choices,” said a company executive.

AI on the Platform

TikTok announced that there are presently 1.3 billion videos on its network labeled as AI-generated. In total, in excess of 100 mn pieces of content are added to the app each day, making clips made by AI a limited part of its total content library.

User Control Features

Viewers will be able to limit or boost the amount of AI content they see by accessing the “manage topic” feature in the platform and selecting the AI content topic. Further subjects that are already be modified under the tool include politics, fashion, cosmetics, and dance.

Content Labeling and Policies

Its rules oblige users to tag “realistic” AI-generated content, and it forbids malicious AI impersonations of celebrities or critical incidents. Any believable artificial content that is unmarked can be deleted under its user guidelines.

Additionally, the app will henceforth apply an “AI-made” watermark to content made using its own AI tools, or identified by an industry-wide initiative for spotting artificial media. This measure is aimed to help prevent users from trying to evade the tagging system.

AI Literacy Programs

TikTok is also launching a two million dollar AI literacy fund for specialists and groups to create informative material about using AI responsibly. This initiative will support charitable organizations specializing in teaching computer science.

Content Safety Approach

The video-sharing app has supported its moderation strategy, amid controversy over proposals to lay off numerous review team members in Britain. The company is expected to eliminate 439 jobs in its content moderation department in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.

A company official clarified that people-led review would still have a role, but AI can safeguard staff by eliminating the most distressing content prior to it is viewed by humans. The company reported a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its automated systems.

We believe it is crucial to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a lot of the machine support is really helping us process content quickly.”